Our Roadmap

We often hear clients refer to SEO as a “Black Box” and we get it, when it comes to SEO things can get pretty complicated real fast.

To ease the mystery a bit we’ve put together our step-by-step process so you can have a clearer understanding of how this all works and what to expect for your account.

Phase 1

Set Up and Audit


  • Perform initial SEO Audit for the website and the Google My Business account.

  • Collect login information for website access and other resources.

  • Collect information for citations and business listings.


  • Establish a general SEO strategy for the website and Google My Business account.

  • Ensure we have all the required information.

Phase 2

KeyWord Research


  • Keyword research for the next series of top level pages.


  • Determine a page strategy for these keywords.


  • Update keyword ranking reporting systems.


  • Perform a Google My Business Check.


  • Expand the number of target keywords.

  • Create a plan to get those keywords to page one organically

Phase 3

Home Page Optimization


  • Ensure Google Analytics is installed properly on all pages.


  • Install local optimization software on website.


  • Optimize the Home Page for the most relevant keyword phrase and local city.


    • Begin the process of getting more organic traffic to the Home Page for a top keyword phrase.


    • Ensure the Home Page and the GMB are optimized to each other.


    • Establish a baseline for organic traffic.

    Phase 4

    Citations Management


    • Confirm final Name, Address and Phone Number (NAP) for citation creation process.


    • Look for erroneous citations and flag for repair or removal.


    • Complete the application process for the major Data Aggregators.


    • Begin the process of setting up citations and business listings.

    Phase 5

    Competitive Analysis


    • For the top level keywords, research local competitors for SEO metrics.


    • Set-up Search Console (Webmaster Tools) and link to Google Analytics.


    • Review website for Google penalties and resolve.


    • Optimize the next two top-level pages for target keywords per strategy.


      • Competitors have different levels of SEO elements in place. By determining their reasons for out-ranking your website, we can use this information to determine which SEO elements are needed to get top placement.


      • Google lowers page ranking for websites with penalties, so fixing any issues will help improve rankings for all keywords.

      Phase 6



      • Install sitemap software, or create a static XML sitemap.


      • Create KML file, install on website and add to the sitemap.


      • Submit sitemaps and KML files to Google.


      • Add Sitemap link to footer.


      • Check robots.txt file for
        erroneous disallows.


      • Optimize the next two top-level pages.


      • Perform a Google My Business Check.


      • The sitemap is what Google uses to index all of your pages, unless blocked by the robots.txt file. This block ensures Google can find and properly index all the pages of your website.

      Phase 7



      • Add the proper address schema for all locations.


      • Add a review schema to the footer.


      • Add a correctly linked Google Map per location with proper API interface to Google.


      • Add hours of operation with proper schema per each location.


      • Set up the next three highest authority citations.


      • “Schema” is website mark-up metadata created by the search engines to identify data on a web page. This helps us tell Google and Bing what information on your website identifies the name of your business, your address, your phone number, your latitude and longitude, your hours of operation and your testimonials.

      Phase 8

      Long tail Keyterms


      • Keyword research the third and fourth level pages of the website.


      • Determine a strategy for more of the long tailed terms and lesser searched phrases.


      • Optimize the next two top level pages.
      • Set up the next three highest authority citations.


      • Long-tailed terms are generally the terms used by people that are serious about buying. Since they don’t get searched for as frequently, we optimize the lower-level pages for these longer-tailed terms.


      • Increase the number of keywords that appear on page one.

      Phase 9

      Bing + Amp


      • Set up Bing Webmaster Tools.


      • Submit sitemaps to Bing.


      • Add social media links.


      • For WordPress websites, set up AMP (accelerated mobile pages).


      • Optimize the next two top level pages.


      • Set up the next three highest authority citations.


      • Begin to optimize top keywords for Bing.


      • Websites with Accelerated Mobile Pages (AMP) are more likely to rank higher on mobile devices.

      Phase 10

      Navigation Optimization


      • Optimize the text and title attributes in all navigation areas.


      • Optimize the next two top level pages.


      • Set up the next three highest authority citations.


      • Navigation bars appear on every page and provide Google more information about each page. Optimizing the nav bars according to a keyword strategy increases page rank for these pages.

      Phase 11

      Website Performance


      • Check for spam back-links and disavow links as needed.


      • Check Google Page Speed and Mobile Friendliness. Fix if possible or recommend changes to client.


      • Find and fix any internal and external broken links.


      • Check for duplicate content and resolve.


      • Optimize the next two top level pages.


      • Set up the next three highest authority citations.


      • Google wants to list websites that have great User Experience. These tasks help us identify potentially harmful signals to your page ranking.

      Phase 12

      Ongoing SEO Optimization


      Site Optimization:

      • Check page speed.
      • Check for new broken links.
      • Check for new mobile issues.
      • Check for new duplicate content.
      • Update competitive analysis as competitors re-optimize their websites.
      • Look for back-linking opportunities.
      • Check for new spam links and add them to the disavow file.

      Page Optimization:

      • Update keyword strategy as needed.
      • Until all pages are optimized, optimize 2 pages.
      • Once all pages have been optimized for the first time re-optimize 3 or 4 pages as needed:
        • Focus on pages that are ranking on page 2, or bottom of page 1 of Google.
        • Edit page meta to improve click through rates and page position.
        • Add internal contextual back-links as needed.
        • Edit content for readability scores and keyword density.

      Citations (per location):

      • Set up the next three highest authority citations.
      • Look for citations with errors and correct if possible



      • Increase page ranking for targeted keywords.


      • Increase traffic to your website.


      • Get you more customers.

      “Working with Bueno Social has been an absolute game-changer for our company.“

      They created all of our branding (logo, business collateral, truck graphics,  etc.), our website and fully manage our online presence and lead generation. This was was huge for us!! For the past 4 years working with them we have ranked #1 and #2 for most search terms, which means more potential customers see Kinder Spray first! We get more views and clicks than most of our competitors. This means more customers, more revenue and most importantly more jobs we can provide. Bueno Social has made the growth of our company possible and made Kinder Spray what is today!


      –Jeff Campillio, Owner/Founder of Kinder Spray

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