Branding, UX / Web Development, Digital Strategy (SEO/SEM), Content Marketing
Case Study
Dr. Lona Sasser
The Challenge
Lona Sasser Obstetrics & Gynecology is a Florida-based women’s health practice serving women of all ages. They came to Bueno Social with a need to grow their practice and reach new potential patients online while also being able to stand out from their competition.
Our Solution
We designed a user-friendly website with updated branding to help them stand out as a comprehensive, patient-centered healthcare practice. We then applied a custom multi-channel marketing strategy to improve their search engine rankings, and updated their primary and niche medical listings.
The Result
By increasing Lona Sasser’s search engine ranking, we were able to dramatically increase the website’s organic traffic by nearly 700%. By streamlining the booking system we increased booking by over 60% and made scheduling extremely easy for patients to book online.
“I don’t have the words to properly express how happy we are to have found Bueno Social.“
I have used other SEO companies in the past but none even compare to Bueno Social. Since we started working with them we have seen dramatic results with the growth of our practice. I only wish I would have found them sooner!
– Melissa Fisher of Dr. Lona Sasser D.O., Coral Springs. FL
%
INCREASED APPOINTMENTS
%
ORGANIC TRAFFIC INCREASE
%
ORGANIC TRAFFIC FROM CONTENT STRATEGY
Services Employed
Digital Marketing (SEO/SEM) | UX and Website Development | Branding and Messaging | Content Strategy | Conversion Optimization (CRO)
After auditing Lona Sasser’s medical listings and implementing the multi-channel marketing strategy (SEO/SEM), we were able to increase the practice’s organic traffic by 700% within the first 6 months. By seamlessly integrating niche medical listings and their use of Zocdoc.com, it became significantly easier for potential patients to find necessary information, and book appointments easily and quickly. Within the first year, they saw a 60% increase in website appointments. Lona Sasser’s practice has been our client for 3 years and has seen continual growth.
