Borst Landscape & Design
Over the past 90 days, Borst Landscape & Design's digital presence has undergone a significant transformation. Weekly sessions surged 7× — from 107 in mid-December to 756 in Week 11, signaling that the content-led SEO strategy is delivering compounding returns. Organic search now drives 57% of all traffic (2,889 sessions), validating the investment in high-quality editorial content. The breakout star is the "Best Flowers to Plant in March" article — 804 clicks and 66,000 impressions at an average position of 2.3 in Google Search. Meanwhile, the deer-related content cluster has collectively generated 1,600+ search clicks, establishing Borst as a topical authority in a high-intent niche. On the conversion front, the Contact page is performing exceptionally with a 94.2% engagement rate and 19 conversions, and the Landscape Design Services page is converting at a strong clip with 18 conversions and 73.3% engagement. Search Console daily clicks have ramped from ~35/day in December to 200+ per day in March — organic visibility is accelerating. While page views surged 33% vs. the prior period (11,767 vs. 8,850), there are clear opportunities ahead: high-impression pages with low CTR, desktop UX improvements, and stronger blog-to-conversion pathways that can unlock the next growth phase.
Key Performance Indicators
Weekly Sessions Surged 7× from December to March
Sessions and conversions by week — the upward trajectory accelerated sharply in February and March
Organic Visibility Accelerated — Daily Clicks Up 5× Since December
Google Search Console daily clicks, Dec 18 2025 – Mar 14 2026
Organic Search Drives 57% of All Traffic
Channel distribution by sessions
Channel Breakdown by Sessions
Organic search dominates, with direct and paid providing supporting volume
Top Landing Pages — Blog Content Powers Organic Growth
Top 10 pages by sessions with engagement and conversion metrics
| Page | Sessions | Users | Engagement Rate | Conversions |
|---|---|---|---|---|
| / (Homepage) | 554 | 422 | 69.1% | 39 |
| /articles/best-flowers-to-plant-in-march/ | 402 | 352 | 48.0% | 0 |
| /articles/perennial-flowers/ | 209 | 183 | 64.6% | 1 |
| /articles/what-do-deer-hate-the-smell-of/ | 151 | 135 | 43.7% | 0 |
| /articles/top-smells-that-deer-hate/ | 143 | 123 | 51.7% | 0 |
| /articles/best-landscape-design-apps.../ | 132 | 115 | 56.8% | 0 |
| /landscape-design-services-nj/ | 116 | 110 | 73.3% | 18 |
| /landscaper-team/ | 108 | 87 | 68.5% | 2 |
| /articles/lawn-care-nj/ | 92 | 82 | 55.4% | 0 |
| /contact-us/ | 86 | 70 | 94.2% | 19 |
Top Search Queries — Brand Terms + Informational Content Win
Top 15 Google Search Console queries by clicks
| Query | Clicks | Impressions | CTR | Avg Position |
|---|---|---|---|---|
| borst landscape Branded | 155 | 464 | 33.4% | 3.2 |
| borst landscaping Branded | 99 | 462 | 21.4% | 1.5 |
| flowers to plant in march | 83 | 5,414 | 1.5% | 2.0 |
| borst landscape & design Branded | 63 | 232 | 27.2% | 1.6 |
| what flowers to plant in march | 39 | 2,306 | 1.7% | 2.0 |
| what flowers can i plant in march | 25 | 918 | 2.7% | 2.1 |
| what to plant in march flowers | 21 | 1,882 | 1.1% | 1.5 |
| what flowers can you plant in march | 20 | 512 | 3.9% | 1.1 |
| borst landscape and design Branded | 18 | 56 | 32.1% | 3.2 |
| deer smell deterrent queries | 16 | 135 | 11.9% | 1.6 |
| best flowers to plant in march | 12 | 1,479 | 0.8% | 1.8 |
| do coffee grounds deter deer | 9 | 121 | 7.4% | 1.4 |
| free landscape design app | 9 | 2,784 | 0.3% | 5.9 |
| what smells do deer hate | 9 | 214 | 4.2% | 2.6 |
| deer repellent | 7 | 2,835 | 0.2% | 3.3 |
Content Cluster Strategy Dominates Search Results
Top 10 pages by Search Console clicks — blog articles drive the majority of organic discovery
Device Split — Mobile Leads in Both Analytics & Search
GA4 Sessions by Device
Insight: Mobile engagement rate (51.7%) outperforms desktop (44.5%) by 7.2 points — mobile UX is strong, but desktop could use attention.
Search Console Clicks by Device
Insight: Two-thirds of all search clicks come from mobile devices. Desktop avg. position (18.1) is much worse than mobile (6.8) — mobile-first indexing is key.
Growth Opportunities
Five high-impact opportunities identified from the data that can unlock the next phase of growth.
Massive CTR Opportunity: Lawn Care Page
"Lawn care vs maintenance" has 113,876 impressions but only 156 clicks (0.1% CTR) at position 4.2. Optimizing the title tag and meta description could dramatically increase click-through.
113K impressions untappedImprove Desktop User Experience
Desktop bounce rate (55.5%) is significantly higher than mobile (48.3%). Reviewing desktop layout, page speed, and above-the-fold content could close this gap and improve conversions.
7.2pt engagement gapAdd CTAs to High-Traffic Blog Articles
Blog content drives massive organic traffic but converts near zero. Adding strategic calls-to-action (consultation offers, service links) within top articles can turn readers into leads.
900+ blog sessions/moHomepage SEO Optimization
The homepage has 142,799 Search Console impressions but ranks at position 15.8 — page two of Google. Improving on-page SEO, internal linking, and backlinks could push it to page one.
Position 15.8 → Top 10Grow Organic Social Presence
Organic Social drives only 122 sessions (2.4% of traffic) with a low 34.4% engagement rate. A consistent social content strategy repurposing blog content could multiply this channel.
Only 2.4% of traffic